Managed marketing strategy for a 30-year-old, legacy headwear brand across digital advertising, e-commerce, creative assets, and social media.
Increased sales by $10 million in 2011 by effectively researching and shifting product development towards upcoming fashion trends.
Known for designing hats for 15 years and introducing hundreds of new concepts to the licensed headwear industry.
Responsible for look and feel of the brand across all consumer touchpoints.
Created Zephyr Virtual Showroom™, an innovative, digital sales platform used internally across all departments of the company.
Worked alongside a wide variety of industry-leading partners such as the NHL, NBA teams, major colleges, Google, Amazon, and national retailers.
Consulted management through various M&A options prior to selling the business to new owners in 2020.