tokyodachi is a sub-brand that we created within Zephyr and reached $1 million in wholesale sales in its 1st year. (more info)
I was responsible for developing the signature style and designed 400+ characters for hundreds of colleges, pro teams, and celebrities.
The brand was nominated for the Licensing International: 2022 Best Licensed Sports Brand award alongside Formula 1, NFLPA, WWE, and Yale.
I created a viral social media competition with 2+ million votes cast, participation from 200+ colleges, thousands of social media posts from fans, and grew the Instagram account to over 17k followers.